Creative Strategy




Innovators of Tomorrow

Hyundai NEXO epitomises Hyundai’s vision of a clean, free and connected future, designed not only for the benefit of drivers but society’s benefit too. To deliver Hynundai’s vision of a cleaner future, a series of day-in-the-life documentary films were created, with technology and design innovators who are working towards a similar future. 


The series of films follows the stories of three dynamic individuals who are shaping the future with sustainable design solutions that benefit wider societies, whilst aligning with Hyundai’s ambitious environmental focus.


Leading the creative narrative across strategic planning and production, the final assets were delivered on BBC platforms to a targeted audience, raising the profile of Hyundai and successfully boosting the brand’s image.