Client

Hyundai

Deliverables

Insight

Strategy

Communication

Year

2018

Welcome to the driving seat

On June 24th 2018, history was made in Saudi Arabia. Women of the kingdom, who were once banned from taking the wheel now had the freedom to drive for the first time. 

 

Hyundai welcomed this new era and celebrated this historic milestone with an integrated campaign that communicated a freedom to move, targeting specific cohorts within the Kingdom.

 

Interviewing women from across Saudi Arabia, Hyundai understood the motivations and barriers across life stages and created a communication plan that empowered women of the region to get behind the wheel.

What’s next