Client

Hyundai

Deliverables

Strategy

Communication

Year

2018

The darkest building on earth

The Hyundai Pavilion at the 2018 Pyeongchang Winter Olympic Games brought the brand vision of clean mobility to a physical space to convey the story of fuel cell technology through three unique experiences; Universe, Water, and Hydrogen. 

 

Hyundai is one of the world’s first automobile manufacturers to have pioneered fuel cell electric vehicles, however people were not familiar with the technology. Translating something highly technical and scientific into something more familiar and simple, Hyundai moved the universe to Pyeongchang for everyone to experience the process of hydrogen technology.​​