Client

Hyundai

Deliverables

Segmentation

Strategy

Social

Year

2019

Digital Strategy

Hyundai’s past success has been based on promoting product benefits at a functional level, however for the brand to fully live across digital channels there was a greater need for a comprehensive content strategy that would build a more aspirational global brand.

 

Focusing on global brand content, a strategy was devised to communicate with target cohorts based on a segmentation that would shape a content plan. Target segments were identified matching users sharing Hyundai’s brand values with associated affinities creating a comprehensive content architecture, establishing a new online customer experience.

 

hyundai.com/worldwide