Client

Hyundai

Deliverables

Strategy

Communication

Guidelines

Training

Year

2019

Because of You

Hyundai was founded in 1967 with a clear emphasis on providing a better life for many. Post-war Korea required the rebuilding of an entire nation. Hyundai installed the infrastructure necessary for prosperity to return to the peninsular, from steel works to car production. This desire to provide a better tomorrow for a nation is still firmly in the company’s DNA. 
Linking the past, present, and future, the Hyundai brand strategy epitomised the company’s Korean DNA, whilst providing a platform for growth as the organisation transitions into electrification and a leader in future mobility.

Hyundai. Because of You

Hours. Minutes. Seconds.

Life is not about spending time. 

It’s about time well spent.

Hyundai is reimagining time for the future. 

A future that will connect people with quality time. 

A future reimagined.

Because of you.