Client

Hyundai

Deliverables

Creative Strategy

Communication

Year

2018

Always Remarkable

With a growing preference of SUV models around the world, Hyundai launched Palisade, the company’s largest vehicle, comfortably seating 7 occupants. 

 

The all new model was eagerly anticipated around the world, as it matched leading intuitive technology with a modern masculine design, always providing remarkable moments for those inside.

 

The campaign launch also marked the first collaboration between Hyundai and BTS, with the 7 member boy band commencing a brand ambassador role, that would open Hyundai up to new audiences and dramatically increase brand awareness and preference across markets