Hyundai
Deliverables
Creative Strategy
Communication
Year
2018
Always Remarkable
With a growing preference of SUV models around the world, Hyundai launched Palisade, the company’s largest vehicle, comfortably seating 7 occupants.
The all new model was eagerly anticipated around the world, as it matched leading intuitive technology with a modern masculine design, always providing remarkable moments for those inside.
The campaign launch also marked the first collaboration between Hyundai and BTS, with the 7 member boy band commencing a brand ambassador role, that would open Hyundai up to new audiences and dramatically increase brand awareness and preference across markets
